Chad K Salinas

Los Angeles based creative working across fashion, commercial, and lifestyle photography, with
a focus on art direction and social-first storytelling. I develop clear visual concepts, shape tone
and mood, and produce imagery that feels intentional, cohesive, and aligned with a brand’s
identity across digital platforms.

Leading projects from concept to delivery, directing shoots, producing photo and video content, and
guiding talent and creative teams to bring ideas to life. I also create and manage social media
content, developing strategies, scheduling posts, and crafting visuals that engage audiences and
drive results. My work blends creative direction, photography, and social media management to
deliver polished, cohesive campaigns.

Experience:
Social Media Manager/ Film & Events Coordinator, NYA Studios, Los Angeles, CA | Dec 2023 - Present
• Manage end-to-end scheduling and publishing across all social media platforms, ensuring consistent brand voice and
timely content delivery.
• Conceptualize, direct, and execute creative shoots, overseeing pre-production through post-production.
• Track and analyze social media performance metrics to optimize content strategy and maximize engagement.
• Coordinate film and event logistics, aligning production execution with sales objectives and brand goals.

Freelance Photographer/Videographer, Intentionally Blank, Los Angeles, CA | September 2022 - November 2023
• Collaborated with art directors to conceptualize lighting and aesthetic for photo/video shoots.
• Executed studio and on-location campaigns.
• Produced all visual content for social media and web platforms.
• Edited images and videos to meet brand standards.

Photographer, Forever 21, Los Angeles, CA | April 2022 - January 2024
• Set up Capture One and organized a daily image workflow.
• Implemented proper lighting techniques for diverse shoot types.
• Captured model, lifestyle, and e-commerce imagery.
• Coordinated with stylists and creative teams to ensure quality output.

Freelance Photo Assistant and Digitech, Obey Clothing, Irvine, CA | November 2021 - April 2022
• Assisted with camera and lighting setup.
• Managed Capture One workflow and file organization.
• Provided support during shooting, styling, and post-production phases.

Photographer, Ashton Michael-ASH Collection 2020, Los Angeles, CA | January 2020
• Captured models according to the designer's vision.• Collaborated with wardrobe and HMU teams for cohesive looks.
• Edited all photos for final delivery.

Photo Assistant Sequoia Emmanuelle, Los Angeles, CA | June 2018 - February 2019
• Oversaw studio setup and equipment management.
• Produced BTS content for social media platforms.

Content Creator Schott NYC, Los Angeles, CA | October 2016 - January 2019
• Conducted product shoots and filmed social media content.
• Managed styling, model selection, and location scouting.